Your package design can enhance your customer’s experience and improve your profitability. ECommerce packaging that can’t survive the delivery process will lead to damaged goods and disappointed customers. A well-packed order will arrive in perfect condition. Packaging and infill can impact your bottom line in another way: returns. Learn more about size and cost relationships with our DIM weight calculator here. Weight and costs are important considerations because they can increase a product’s shipping expense as boxes get larger or infill gets heavier. Your eCommerce packaging choices will affect your production and shipping costs. If your product ships inside of its standard retail packaging - which is typical for products like furniture - then you should think of it as your eCommerce packaging as well. Packaging includes the box as well as any infill you use, plus tape and inserts like coupons. It can both enhance your customer’s experience and improve your profitability. What is eCommerce packaging?ĮCommerce packaging is how you protect your product, establish your brand identity, and control your shipping costs. Whether you’re looking for an angle to advertise on Earth Day or have made a more significant commitment to being eco-friendly, the packaging is a straightforward way to demonstrate these values. Red Stag Fulfillment has updated this guide to highlight an ongoing focus on greening packaging and fulfillment. These small details take packaging your product from an everyday delivery to a truly custom package. The best eCommerce packaging for the optimal unboxing experience involves a mix of the right box and the right infill. ECommerce packaging is the closest your business will come to giving your customers a personal touch.
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